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By the time the Cola Wars really heated up in the 1980s, Coca-Cola had perennially enjoyed the upper hand over Pepsi in a rivalry that dated to the dawn of the twentieth century. In 1975, however, Coke began to feel threatened by Pepsi, due to a marketing ploy -- “the Pepsi Challenge.” It was a blind taste test to show that “more people preferred Pepsi over Coke.” Read more: https://www.americanthinker.com/articles/2021/05/old_coke_new_coke_woke_coke_broke_coke.html#ixzz6uNZckISt Follow us: @AmericanThinker on Twitter | AmericanThinker on Facebook