The Association - Never My Love

"Never My Love" is a pop standard written by American siblings Don and Dick Addrisi, and best known from a hit 1967 recording by The Association. The Addrisi Brothers had two Top 40 hits as recording artists, but their biggest success as songwriters was "Never My Love." Recorded by dozens of notable artists in the decades since, in 1999 the music publishing rights organization Broadcast Music, Inc. (BMI) announced it was the second most-played song on radio and television of the 20th century. The first recording of "Never My Love" to achieve success was by The Association, an American pop rock band from California. Their version of the song, recorded with members of The Wrecking Crew, including Hal Blaine on drums, Joe Osborn on bass, Larry Knechtel on keyboards, and Al Casey and Mike Deasy on guitar, also including producer Bones Howe on tambourine, peaked at number two on the Billboard Hot 100 chart, kept out of the number one spot by The Letter by The Box Tops, and hit number one on the Cashbox charts in October 1967, one of the band's five top-ten hits in the late 1960s. Their third #1 on the Cashbox Top 100 Singles Chart, following "Cherish" (1966) and "Windy" (1967), it was featured on the band's album Insight Out (1967). The song also reached number one in Canada's RPM charts.